Healthcare poses a unique set of challenges for military servicemembers as they transition from the comprehensive military system into navigating the diverse options of the civilian healthcare environment. Veterans have expressed concerns around deficient preparation upon reintegration and a general lack of cultural competency by medical professionals and the industry. Civilian healthcare has an opportunity to reassess its current approach to veteran care and enhance its efforts to adapt to veterans’ unique health needs. To meet the challenge and share accumulated knowledge with industry, this session will detail the internal and external research of veteran opinion conducted by Kaiser Permanente Mid-Atlantic States (KPMAS) and the associated educational activities. The research highlights veterans’ concerns around traversing civilian healthcare options and their treatment by medical professionals. As expressed by the participants in the studies, medical professions generally lack awareness of veteran-specific health issues and of culturally appropriate behaviors when caring for veterans. Our marketing and internal staffing research concluded that veterans are seeking more culturally sensitive or competent care than is currently being offered. To meet their need for more cultural competency, Mid-Atlantic Permanente Group (MAPMG) has accredited a series of Continuing Medical Education (CME) activities aimed at increasing internal physicians’ and staffs’ competency regarding veteran-specific care issues to improve patient care. Lived-streamed activities and enduring materials were paired with self-reporting evaluations filled out by participants. The evaluations allow MAPMG to gauge the level of military cultural competency among our physicians and staff. Results have proven positive as most physicians and nurses self-report greater awareness of specific care needs for the target population.