Name
Joint and Integrated Communications/ Public Affairs panel – Subject: Is Our Story Reaching the Right Audiences?
Speakers
Content Presented On Behalf Of:
MHS/HA
Session Type
Breakout
Date
Wednesday, March 4, 2026
Start Time
2:30 PM
End Time
3:30 PM
Location
Baltimore 3-5
Learning Outcomes
Define Reasons for Telling and Communicating Your Story while surviving in a complex, resource driven environment.
Identifying key audiences to tell your story in multiple ways, not just the media
Crafting the Right Message for the Right Audience at the Right Time
Understanding numerous channels of communicating your story
Learning how you measure success
Identifying key audiences to tell your story in multiple ways, not just the media
Crafting the Right Message for the Right Audience at the Right Time
Understanding numerous channels of communicating your story
Learning how you measure success
CE/CME Session
Non-CE Session
Session Currently Live
Description
There are numerous stories about the Military Health System written, published and posted on MHS related websites: health.mil, dha.mil, usuhs.edu and the military medical service websites. But are we really reaching the right audiences? This public affairs panel will offer alternatives for both internal and external engagement to include social media, military media influencers, the Defense Media Activity and other sources to reach as many key audiences that need to learn and understand the value of the Military Health System. This information will also apply to other federal health care agencies in the federal government as well as international medical officers and students in attendance.